CityApart
CityApart offer serviced apartments in London to the corporate, executive and independent travellers. Offering alternative accommodation to a hotel, where comfort, space and privacy is available at a lower cost compared to hotels.
The company already had an existing website but approached Harper James to come up with a new look and a more interactive site. Corporate branding was undertaken by Harper James creating a new unique logo, representing the identity and ethos of CityApart.
The aim of the website is to generate leads, as opposed to customers booking online, and incorporating features such as ‘send to a friend’ option builds the CityApart brand by promoting the site to 3rd parties.
A bespoke content management system has been built to allow CityApart to upload information about the each and every apartment. The site is most importantly scalable, as their portfolio grows so can the site. The easy to use CMS means content on the site is fresh and up-to-date which is vital for both their audience and search engine success.
Not only do CityApart want visitors to rent apartments they want to add value by offering helpful information. Using detailed databases the site enables people to find information about local attractions to any apartment in which they are interested and even the nearest tube at click of a button.
Plus with photographs being a major draw for potential customers the site has the ability to add multiple photos to really show their portfolio off and has the clever feature which enables CityApart to pick and choose which apartments they want to promote at any given time on the homepage, such targeted marketing is vitally important in this demanding industry.
The CityApart website has a varied audience, the currency converter tool means that no matter what country a potential visitor is enquiring from they can evaluate the price of staying in the apartments in their own currency without having to ever leave the site.
To view the CityApart website click the link: www.cityapart.com
If you would like to discuss making an impact with your business online call us today on 0845 4588444 or request a free, no obligation consultation.
