Leach Colour
A background in professional photography has enabled Leach Colour to pioneer the use of the latest digital imaging techniques. The company offers a wide range of products from graphic wallpaper to printed window blinds. A complete service is also provided to architects, designers and end users ranging from initial site survey through to production, installation and maintenance.
Leach Colour already had an existing website but approached Harper James to create a more consistent and search engine friendly site. Harper James advised the company to create an individual website focusing on one area of the business that was currently suffering and this was interior graphics.
The original website was not generating enough enquiries so the aim of the new website is to generate leads and improve customer relationship management. Many techniques have been implemented throughout the site in order to achieve this.
Leach Colour wanted to improve communication with customers and keep them up to date with company activities, one of the tools used to do this is the news section. Our user-friendly feature increases the stickiness of the website and also benefits search engines as content is continually added and updated.
A bespoke content management system (CMS) gives Leach Colour the ability to manage and edit their website in-house ensuring it is regularly updated. Using the CMS Leach Colour has also been able to promote new innovations and put information on the site instantaneously rather than having to wait for someone else to upload the content.
Because of the nature of the business, photographs are vital on the site to promote Leach Colour’s work to potential customers. An image management system enables the company to show their products off throughout the site and in a dedicated gallery, such targeted marketing is vitally important in this demanding industry.
To view the Leach Colour website click here: www.interiorgraphicsolutions.com
If you would like to discuss making an impact with your business online call us today on 0845 4588444 or request a free, no obligation consultation.
